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This year the first Magento Commerce integration with Adobe’s AI platform was released — it was Sensei. The first project that we saw on Magento, powered by Adobe Sensei was Product Recommendations. But this is just the beginning. In December, Adobe introduced a new type for its Product Recommendations — Visual Recommendations — merchants will be able to work with related products based on visual similarities. For example: if you are looking for the black headphones, Sensei will go ahead and recommend more similar *black* headphones that are available, taking into account other factors such as material (plastic, steel), shape (over-ear, ear-plugs), size, style, etc.
The #Magento 1 EOL is the y2k of the eCommerce world.

Content

  1. Holiday Shopping 2020
  2. Magento 2.4 Release
  3. Magento PhpStorm Plugin
  4. Magento PWA Studio Development
  5. Adobe Integrations
  6. Magento 1 End Of Life
  7. Digital Commerce Magic Quadrant 2020
  8. Artificial Intelligence
  9. Microservices and Cloud Improvements

Holiday Shopping 2020

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  • Availability of BOPIS delivery option (buy online, pick-up in-store [also known as Click-and-Collect]).
  • Ability to get free shipping — in a lot of cases the cost of shipping will undermine the sales prices, so free shipping is essential to attract customers by potential cost savings. You – as a merchant – can take advantage of Magento shipping to configure it.
  • According to Adobe — orders placed the day before Thanksgiving are 51% more likely to be returned than orders placed on Thanksgiving. It’s likely that the items are being returned in hopes of acquiring cheaper sales items over the following sales days. Make sure you provide “Best Price Guaranty” if you can — this is not only sustainable from a shipping standpoint (starting shipping orders a few weeks before the Cyber Five) but can potentially lead to fewer returns.
  • Pay a great deal of attention to the mobile version. This year ~40% of online shopping were happening on mobile devices. When optimizing for the mobile experience think of the page load speed, color contrast, size of buttons, ease of checkout — all of that matter even more, as screens become smaller.
  • Deliver good gift experience — gift wrapping options and “to the door delivery” are necessary, as fewer people are traveling to be with family now, but still want to send gifts to close ones.

I think these trends and consumer behavior will successfully move over to 2021 and further. Constantly learning about your customers and improving the shopping experience will bring long-term ROI to your business.
– with warmest regards and holiday wishes, Alex on behalf of MageNews Team.

Magento Roundup 2020

Magento 2.4 Release

– with warmest regards and holiday wishes, Alex on behalf of MageNews Team.

Magento PhpStorm Plugin

– with warmest regards and holiday wishes, Alex on behalf of MageNews Team.

Adobe Integrations

– with warmest regards and holiday wishes, Alex on behalf of MageNews Team.

Magento 1 End Of Life

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