Top 7 Marketing & Sales Extensions for Magento 2

Top Marketing Automation Extensions for Magento 2 | Mageworx Blog

Reading Time: 12 minutes
As the extension by Mageworx positions itself as a suite, it combines numerous marketing & sales solutions that can be purchased individually if required. Nevertheless, the extension includes some unique functionality, thus allowing its users to 1) have a list of new features and cover multiple functionality gaps in the core Magento 2, 2) save up a significant amount of your budget when purchasing the suite.

  • More leads (61%)
  • Lead nurturing (57%)
  • Increased sales revenue (47%)
  • Better customer engagement (36%)
  • Enhanced productivity of the marketing and sales teams (29%)

As a merchant, you will enjoy the access to the four promotion types the extension by Mirasvit offers. Your affiliates will get the freedom to choose one of four available promotion material types.
To clearly articulate the real value a customer gets when shopping with your brand, the Additional Promotions extension by MexBs offers displaying the total discount amount in the mini-cart and cart, as well as the subtotal after the discount is applied. Thus, shoppers get to visualize the amount they save up.
Did you know that follow-up emails typically get a higher response rate than the first email? That’s according to Copper, CRM software builders. Taking that 80% of sales need at least 5 follow-ups, that’s the functionality that could get perfectly automated in Magento 2 and bring more and better-qualified leads.

Did you know that affiliate marketing (AM) generates at least as much as email marketing? It takes about 15% of the total revenue made through digital marketing efforts (according to Hostingtribunal). Thus, if you haven’t built an AM program yet, we recommend looking at the Affiliate extension that Mirasvit offers.  
Top Marketing Automation Extensions for Magento 2 | Mageworx Blog

The Magento 2 extensions described above can be found on Magento Marketplace, meaning that they have been proved and tested to comply with the Magento Development standards to the fullest.

Core Features

  • 8 events to trigger follow-up emails (abandoned cart, customer engagement, sales, etc.)
  • Ability to A/B test
  • Emails templates
  • Detailed stats on campaign results (emails sent, opened, clicked, open & click rates)
  • Various customer targeting conditions
  • Easy changes & stats resets
  • Intuitive campaign management (edit, duplicate, delete, manage events)

Besides the fact that all the functionality the Mageworx extension adds is highly customizable and has it all to build unique designs from scratch, you get to enjoy a variety of pre-designed templates to ensure the offered functionality is as beautiful as functional. Briefly, you can choose from:

Functionality

The extension allows you to add an eye-candy slider or grid layout with best selling products to the homepage of your Magento 2-based store. Moreover, the extension’s functionality makes it possible to add the best seller block anywhere on any page using widgets.
Additionally, the Best Seller Products extension offers the possibility to create a dedicated page with all the available best selling products.

  1. Customer Birthday
  2. Cart abandonment
  3. Changes in the order status
  4. Registration
  5. Specific activity
  6. Subscription to a newsletter
  7. Review submission
  8. Changes in a customer’s wishlist

Please note that the Follow Up Email extension by Aheadworks allows triggering abandoned cart emails even in cases when guest shoppers are checking out. Handy, isn’t it?
You can choose to automate the process of product labels display (including start/end time). It is achieved with the help of 30+ available conditions. Some of the conditions include labels display depending on the price range, ‘if stock is higher than X’ condition, and more.
Also, the extension offers to add notifications on the storefront in cases when a coupon code gets applied incorrectly. It ensures a customer gets what they intended to.
Stats speak louder than any words. 60% of shoppers will ditch a product if its label doesn’t provide enough info. It makes selecting a best-breed solution a must if you want to make the best use of such functionality. The extension by Amasty is the right option to consider.

  • Click rate
  • Number of sent emails
  • Open rate

Occasionally, shoppers have to postpone their purchases, simply navigate away with forgotten items in their carts, or wait for better pricing. Things happen. When a product is popular or in limited quantity, it’s of no surprise to see them out-of-stock. And then―boom!―a customer gets disappointed, and you as a merchant have some revenue lost.
This extension has been built with m-commerce in mind and as many as 72% of shoppers who complete a purchase using their handheld devices. The Mageworx Marketing Suite allows you to enable or disable specific functionality for mobile devices, as well as guarantees that the added functionality looks equally beautiful no matter what device your customers are using.

  • Restore their shopping carts right from the email
  • Enjoy coupon codes and other saving options as a stimulus to complete their purchase
  • Unsubscribe from such emails (this option is critical indeed as no customer wants to be forced into some actions)

Probably it’s not a joke, but a great psychological technique.

Pricing

26 new action types! As a starter, that’s what you will be able to add to the default Magento 2 shopping cart rules. These actions unveil practically unlimited possibilities when it comes to running promotional campaigns in a Magento 2-based business. The most popular offers include:

Top Marketing Automation Extensions for Magento 2 | Mageworx Blog

26 new action types! As a starter, that’s what you will be able to add to the default Magento 2 shopping cart rules. These actions unveil practically unlimited possibilities when it comes to running promotional campaigns in a Magento 2-based business. The most popular offers include:

Top Marketing Automation Extensions for Magento 2 | Mageworx Blog

9*
Today, we will cover third-party extensions that allow integrating automation for specific marketing and sales activities in Magento 2. According to SocialMediaToday research, the major benefits of introducing marketing automation include: *
The configuration of the module offers marketing and sales managers to set up events as a trigger for a predefined email. The following trigger events are currently available:
Ready to investigate?

Core Features

  • Ability to display specific products as best sellers
  • Ability to display top selling products in page sidebar with a slider
  • Placing the widget block anywhere on your store as required
  • Adding best seller products directly to cart, wishlist, or compare
  • Ability to create a dedicated page that lists bestseller products only

Functionality

Additionally, you will have access to stats on A/B testing emails, and coupons used.
You will be able to add labels that indicate:
The customer gets a chance to access top selling products in your store. Such blocks create trust in the quality of your offerings and your business as they clearly articulate that specific items are popular with your customer base and newcomers shouldn’t walk past them.
Notably, the Affiliate extension has it all to ensure a smooth withdrawal of earnings for affiliates (i.e., using PayPal or Skrill), while displaying one of the withdrawal statuses (pending, accepted/denied, or completed). Your affiliate program managers will also be able to set a minimum amount of payouts, thus making such withdrawals available when a specific amount is reached.
Top Marketing Automation Extensions for Magento 2 | Mageworx Blog

Pricing

9*

Final Words

Thus, the Mirasvit Affiliate extension brings a fully-fledged solution to launch and develop an effective affiliates program, just as your business scales.
―Happens all the time,―says the seller. ―Customers turn to buy 3 watermelons instead of 1 and then teach me how to do business =)
As a summary, Follow Up Email by Aheadworks is a self-sufficient solution for Magento 2 that fills the functionality gap perfectly. Its general configuration, management, performance tracking, and templates creation possibilities make the extension a valuable assistant for the Marketing & Sales Department.  

  • Cater to the competitive advantage of your eCommerce business
  • Help your products stand out of the crowd
  • Optimize several internal processes, as well as
  • Ensure your marketing and sales campaigns resonate better with the customers

Also,
Stock status display. Displaying stock levels on the frontend plays many roles. Your customers get to see how many items are currently available (which is paramount for wholesale shoppers, or during sales campaigns), and you consequently get more orders.


Moreover,
As a side note. Remember that joke about watermelons?