Magento CMS, Blocks and Widgets To Easily Customize Your Store

The time-tested fact that Content is the King is still the cornerstone of online business. As you read these words, ecommerce stores all over the world still rely heavily on content to generate leads and drive revenues.
Catalog New Products List: Displays block of newly listed products.
5) In Storefront Properties, set the Widget Title, select the Store View and write the Sort Order when listed with other widgets too.
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Why Should You Choose Magento CMS for Ecommerce Store

4) Now select the widget Type and Design Theme for its display. Once done, click on Continue button
Server Performance: Magento CMS offers great server performance. It is well optimized to reduce load on server(s), so that it remain stable even during unprecedented online traffic spikes. But for that you have to ensure that your server and store is properly optimized.
More Better CMS Options: All you get is more features and formats to choose from to customize your Magento store.
2) Select Content -> Blocks
5) Define Identifier for your block. The characters should be unique and in lowercase so that the Identifier can reference it easily
8) Click on Save at the top right corner

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Magento CMS Tools

Easy of Use: With Magento CMS one can easily add basic content or perform basic customizations through Magento static blocks or Magento widgets with ease. This does not require you to be having any technical knowledge.
Once you have placed the content on the webpage, you must optimize your web page for search engine(s).
Screengrab of a website showing Magento dynamic content view.
Static Blocks: The CMS offers a Magento static block through which you can customize the created page content, or add a new content section to your page. You can use it to display promotional activities, or make your page more appealing.

Create New Pages with Magento CMS

CMS Page Link: Used for displaying links to a selected page. You can define it’s custom text and title. It can also be used in content pages and blocks.

  • Login to your Magento admin panel
  • Goto Content section and select Pages

Compared Products: Through this widget, you can compare products which are similar to the one you are viewing. You can define it for all, or for a specific product section, and display them as a product grid or list.

  • Now give a Title to your web page that you have created through Magento CMS

Recently Viewed Products: It is used to display products which are recently viewed on your store. You can define it for all or to specific section only and display them as a product grid or list.
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The need of a CMS in Magento has become essential because of all the customization options the store owners need. Magento CMS Block allows you to display variety of content without the need of any technical knowledge, hence adding more value to your ecommerce store.

  • Mention the title of your content
  • You can edit content on the page with Magento CMS editor

Here is a list of the Magento CMS tools, you can use to enhance the look of the page.
CMS Static Block: It is used to display Magento static block at a specific location on a page.

  • Through the widget, image or variable block

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2) Select Content -> Widgets
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6) In the Add Layout Updates

  • Enter the URL key for the page based on the title you have given to your page.
  • Write the Meta Title, Meta Keywords and Meta Description to optimize your page for SEO

Define Magento CMS Page View

  • Next, you will define the Store View for your created pages like main website, MultiStore or StoreView

4) In Block Title define a title to your static block
Catalog Category Link: It is used to display specific category link either display them inline or in a block style.

  • Define the page layout. The process mentioned below explains how to display content on your web page.

Magento CMS offers multiple functionalities that you can use to produce rich content for your ecommerce store. It also helps in the creation of new content or incorporate new content in the existing one.
A Magento static block is either used to display dynamic content or static content in the form of text, images, videos or dynamic information. Magento offers a variety of static blocks that can make it easy to add features and functionalities to your store. Some built-in blocks are essential components of your store, while others are shopping tools that you can show or hide as per your preferences. You can also use custom static blocks for any page, group of pages, or even for another block. Simply define the static blocks with HTML and CSS.

  • Through this feature you can use a custom template for your page, and if you wish you can schedule the custom design for a specific time period.
  • Once you have created your page and filled up the required information, you can Save your page.

Magento Widgets

Widget Types

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Magento CMS also gives you the features to add:
List of Magento widgets you can use to display content on your blog. Here is brief introduction to of all of them.
8) Once you are done, click the Save button
Pages: You can use Magento CMS to create a page for your store by including text, images, blocks, widgets and links to other pages.
7) In Widget Options, Select Block which you want to use to display your content
6) Select the store view for the static block and where it will be displayed
Widgets: You can use widgets to display dynamic content and add blocks, links and interactive elements anywhere in your store by means of Magento CMS.
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Create a Magento Widget

Catalog Product Link: Used to display specific product on a selected catalog page.

Orders and Returns: This widget is for guest users to see the status of their orders or to return a specific product to the merchandiser.
Catalog Product Link: Used to display specific product on a selected catalog page.

Orders and Returns: This widget is for guest users to see the status of their orders or to return a specific product to the merchandiser.
Mobile Friendliness: Magento CMS can create responsive mobile pages that can enrich the customers’ experience on any device they use. This is important as visitors will not leave the website because of a bad UI.
To present your content in the best way possible, there should be a proper use of visual, graphics and written content, along with the proper placement and timeline to give your visitors a clear picture for better understanding.
Page Custom Design
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7) Place the content within the block. You can either use an editor or place the content directly in your block
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1) Login to your Magento admin panel
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Difference Between Magento Widget and Magento Static Block

1) Login to your Magento admin panel

Magento Static Block Magento Widget
The static blocks can only be defined for specific page types and sections. Can place different widgets in different sections of different pages using the backend UI.
You can publish custom content of any type. Has a fixed content type; cannot have custom content.
Have flexible static blocks which are used to display custom content, child blocks or widgets. Can only contain a block widget (a small script that renders a block).

Wrapping Up

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SEO Optimized CMS: We all know that SEO optimized sites have better visibility on search engines. Magento offers SEO optimized CMS to get stores to easily rank on search engines.

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By now you must have understood what Magento CMS block is, and when to use it.