Blogging Tips: How to Brainstorm New Post Ideas

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While I follow some incredibly inspiring blogs across all categories on Bloglovin’ and continually find myself scrolling through my instagram feed, I know that no matter how much I admire the work of others it is more important to remain original than to draw too much inspiration from others.

Last year I read a really great book about how to draw inspiration from others but never fall into the trap of stealing from other artists and I think that has been a huge help in the right direction when sourcing new ideas for blog posts. To help you source new inspiration and always remain original, here are fifteen great ways to brainstorm new blog post ideas!

Blogging Tips | World of Wanderlust

1. Read a new book

While I love being online and can find endless inspiration on the interwebs, sometimes I really just enjoy kickin’ it old school and opening a good book to inspire new ideas. They say your bookshelf says a lot about you, so I’m of the opinion that it should be an endless source of inspiration, filled with books to cover every and all of your interests! My bookshelf is filled with recipe books, travel books, fashion books and all sorts of motivational reads. I find that this is my preferred way to become inspired for blog posts, as even the simplest quote can spark a great new idea.

2. Find new blogs to follow

When it comes to sourcing inspiration and the internet, it is almost impossible to fathom how much inspiration is right there on the web just waiting for you to take an idea and adapt it into your own. Bloglovin’ is my absolute favourite platform to find new blogs to follow, but always remember the idea is to find an idea to adapt into your own – NOT to rip off and pass as your own! It should also be noted that some ideas are always going to be overused and overdone – you can’t waste your time claiming something is yours when ideas are put out there to be used as inspiration for another artist to build on said idea!

3. Look outside your niche

One further point to be made on the idea of sourcing inspiration from other blogs is not to source your inspiration from blogs within your niche – instead it is safer and more inspiring to look beyond your niche. For example I very rarely (if ever) read other travel blogs, but I do read plenty of DIY, home design and food blogs which I find inspire new ideas to adapt into my own niche.

4. Review your own content

I myself have found that the best way to create new content is to look back at your own content and see what did/didn’t work, and build off of that. For example one of the most popular posts on my blog is about the 20 best jobs for people who love to travel, so it is only logical that I would go on to write build on that and write more posts to encourage inspire others to travel for a living.

5. Search Keywords

Keyword searches are a pretty old school way to go about sourcing new ideas, but believe me when I say it can spark some great ideas! The tools are free and will educate you on what search terms are trending so you can capitalize on that (assuming it fits within your niche, of course!)

Blogging Tips | World of Wanderlust

6. Blog the seasons

Christmas, Easter and Halloween are all great excuses for new blog content. If you’re a travel blogger you could focus more on the destination side of things, or as a lifestyle blogger you might create something that reflects one of these themes and provide a DIY for your readers.

7. Try Something New

One of my New Years Resolutions was to try more things and learn more skills in 2016. Recently I took up watercolour painting as part of that resolution, which has resulted in me painting old travel photos and bringing them back to life. In the process this has sparked new ideas for content, having reflected on old travels and remembered so many little moments I would have otherwise forgotten!

8. Go Somewhere New

As a travel blogger this is a pretty obvious route to take to source new ideas for content, but no matter what niche you find yourself in, getting away from reality and opening your eyes to new cultures and ideas is one of the most inspiring things you can do. One trip can result in months of new content if you enlighten all your senses!

9. Mind Mapping

Another old school way to brainstorm but a tried and tested way that works is to begin mind mapping. All you’ve gotta do is have a starting point – that could be a word, a photograph, a memory – and continue to build on that with new words, ideas, and see where you end up!

10. Follow Social Media Trends

If you’re writing loads of blog content but the readers aren’t coming, chances are you aren’t writing about what people want to read! A great way to keep up with trends and be one step ahead of the game is to follow trends on social media – but beware, it moves fast!

Blogging Tips | World of Wanderlust

11. Read your Comments

If you find yourself in a rut (I myself have been there many times) with your blog content, one of the best ways to motivate yourself is to read back through your comments to learn what your readers do and don’t enjoy reading on your blog. Just remember that criticism comes in two forms: constructive and comments to be deleted.

12. Write Headlines

Personally I find that the best way to start a new blog post is to first decide the title… and by that I don’t just mean a working title, but a title that is SO good anyone would have to click onto that heading and give your new blog post a read. Once you have a killer title to lure readers in, begin mapping out the post with headlines that will break up the post and make it easier to read. From there you’ve got the guts of the blog (the body text) which is just as important, but only to be written when you know where the post is going!

13. Talk to your Readers

If you’ve been reading my blog for a while now you will know I respond to as many readers as possible on twitter (the best way to reach me) and always monitor the comments to try and write back to as many people as possible. But why? Because it not only helps you with my answers, but also helps ME by knowing what my readers are thinking and feeling about my articles. I 100% appreciate and respect the opinions of anyone who has the time to visit my blog, so as a blogger/author I think it is just as important to talk to your readers on a personal level, not just by the articles you offer.

14. Ask yourself

Ask yourself: what am I interested in? As a blogger it can become easy to fall into the trap of thinking you can only ever cover one or two niches on your blog. My blog has always been a blog about travel, but I discovered about 6-12 months ago that I was a little tired of writing solely about travel, so I started to incorporate my other interests into my blog: recipes (by sharing recipes from my travels), DIY (by focusing on my travel-y projects) and fashion (by sharing my travel outfits). The only way to ever retain a constant stream of inspiration is to enlist all of your interests, not just a sole focus.

15. Read an old magazine

Lately I’ve taken to reading magazines. But this doesn’t mean going out and spending money if you’re anything like me and have hoarded a few mags over the years. I find this is a great way to recycle ideas from the past and bring them to life in the present!

Blogging Tips | World of Wanderlust



Brooke Saward

Brooke founded World of Wanderlust as a place to share inspiration from her travels and to inspire others to see our world. She now divides her time between adventures abroad and adventures in the kitchen!